brand extension

British  

noun

1. Also called: brand stretching.  marketing the practice of using a well-known brand name to promote new products or services in unrelated fields

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Example Sentences

Sony plans to focus on franchise strategy and brand extension with game shows, as well as develop more anime, experiences and invest in content that will connect with a younger audience.

From Los Angeles Times • Apr. 7, 2026

The company explained that profitability was hurt because the launch of RH Estates, a higher-end and more customizable brand extension, has been delayed till the second quarter, which comes with “significant” advertising and launch costs.

From MarketWatch • Apr. 1, 2026

Should management successfully execute its European and brand extension strategy, the market could push up its P/E multiple close to 40.

From Barron's • Nov. 13, 2025

Allan James, senior hearing officer at the UK Intellectual Property Office, wrote as part of his decision: "Bullards is not in any way a logical brand extension of Red Bull."

From BBC • Oct. 28, 2022

In that light, “Get Out of Your Own Way” is mainly an act of brand extension, an attempt to bring men into the fold.

From Washington Post • Mar. 20, 2020